At this meeting, distinguished members of the international business community were present to discuss the benefits and services offered by WORLDCOB.

WORLDCOB is made up of a multi-disciplinary team of professionals of different nationalities with extensive experience in the field of consultancy and business consultancy. This organization is a driving force for business development as a pivotal element of the economy to guarantee sustainable development in all countries.

WORLDCOB’s headquarters is based in Houston and projected to open branches in all continents. To provide better services, an office was opened in Lima – Peru to better serve associate members. This is the second administrative office of WORLDCOB in Latin America.

The initial vision of WORLDCOB’s founders was to create an international business organization that brings together and recognizes business leaders in their respective fields. WORLDCOB’s hope is that day in and day out, these companies will boost the economic growth in their own countries and around the world becoming role models for others to follow.

During this important event, two great figures were present: Eng. Daniel Javier, Director of Quality and CSR of WORLDCOB, and Dr. Alberto Bajak, both recognized worldwide.

It should also be noted that on this occasion, distinguished entrepreneurs from the 3 borders were present. In addition, other entrepreneurs whose trajectory is sealed with excellence were present, as well as local and international authorities.

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The Director of Quality & CSR, Eng. Daniel Javier gave the recognition. The company received THE BIZZ AWARD

THE BIZZ is the most important business prize in the world. Its objective is to recognize and promote the development of companies worldwide. This is given to the most important companies of its country leaders and leaders in its sector, as it is the case of the Procrearte

In order to obtain this important recognition, the Evaluation Commitee qualifies the applicant companies through the “Business Excellence Questionnaire”, which evaluates: Business Leadership, Management System, Quality of Products and/or services, Business Creativity and Innovation, Corporate Social Responsibility, Achievements and Awards.

It is important to emphasize that this award is given every year in 3 gala ceremonies. However, there is the alternative of receiving the prize in a private ceremony, like Procrearte. In that case, the company can receive the visit of a representative in its facilities or visit the facilities of WORLDCOB in Houston, Texas, the United States.

Procrearte is again congratulated for its well-deserved recognition.

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El  Director de Calidad y RSE de WORLDCOB, el Ing. Daniel Javier se encargó de entregar el reconocimiento. La empresa recibió el trofeo THE BIZZ

THE BIZZ es el premio empresarial más importante del mundo. Su objetivo es fomentar, reconocer e impulsar el desarrollo de las compañías a nivel mundial. Este es otorgado a empresas más destacadas de su país y líderes en su sector, como es el caso del Procrearte

Para obtener este importante reconocimiento, el comité de Evaluación califica a las empresas postulantes a través del “Cuestionario de Excelencia Empresarial”, que evalúa: Liderazgo Empresarial, Sistemas de Gestión, Calidad en los Productos y/o Servicios, Creatividad e Innovación Empresarial, Responsabilidad Social Empresarial, Logros y Reconocimientos.

Es importante resaltar que este galardón se entrega todos los años, en 3 ceremonias de gala. Sin embargo, existe la alternativa de recibir el premio en una ceremonia privada, como Procrearte.

Se felicita nuevamente al PROCREARTE por tan merecido reconocimiento.

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En esta oportunidad se contó con la presencia de las autoridades de tan distinguido gremio internacional quienes expusieron los beneficios y servicios ofrecidos por la WORLDCOB.

 WORLDCOB está constituido por un equipo multidisciplinario de profesionales de distintas nacionalidades con amplia experiencia en el campo de la consultoría y la asesoría empresarial, quienes proponen el desarrollo de las empresas como eje propulsor de las economías para un desarrollo sostenido de las naciones.

La sede central se instaló en Houston, proyectándose a contar con oficinas de representación en todos los continentes. A fin de brindar mejores servicios, se constituyó una sede en Lima – Perú, para la atención de nuestros miembros asociados convirtiéndose en la segunda oficina administrativa de WORLDCOB que nos representa en los países de Latinoamérica.

La visión inicial de los fundadores de WORLDCOB es crear una organización mundial empresarial que reúna y reconozca a aquellos empresarios líderes en sus rubros, que día a día, cooperan con el crecimiento de la economía de su país y del mundo, convirtiéndose así en modelos a seguir.

Durante el evento disertaron dos grandes personalidades, el Ing. Daniel Javier, Director de Calidad y RSE de la WORLDCOB y el Dr. Alberto Bajak, ambos reconocidos mundialmente.

Cabe señalar que en dicha ocasión se distinguió a empresarios de las 3 fronteras. Además estuvieron presentes empresarios cuya trayectoria esta sellado con la excelencia, así como autoridades locales e internacionales.

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Certificate of Authenticity. This statement sounds great, don’t you think dear reader? This is a statement that contains an added value, prestige, and quality. Now, let’s imagine that we change this statement to Appellation of Origin. Now, what comes to your mind? Perhaps new values such as guarantee, great value, and satisfaction.

We are definitely acquiring something of excellent quality, that in addition is unique and special because the product that we are purchasing is produced in a certain place and only in that part of the world. This makes the product even more valuable and attractive. When we buy it, we wear it, we show it, or we serve it with pride. We may even have a sense of belonging or winning a first-place badge. Dear reader, you deserve it.

Not everyone in the world can acquire a product with an Appellation of origin. In our country, we only find import products, which are generally expensive. If we did not get the product in Mexico, this means that we have traveled to the place of origin to buy the product from wherever we went to have a good time. And then we brought that product back with us to our home.

Of course, we must also consider passing through the Duty-Free store at the airport where we purchased a valuable product, completely tax free! If we talk about the products we have in Mexico with an Appellation of origin, such as Tequila and Mezcal, we may have a clearer idea of why these products have a high cost. Apart from being special and unique, these products have a certificate called the Appellation of origin, which represent the culture, wealth, and tradition of the country that produces it.

This all sounds good, but what goes beyond acquiring a product that has an Appellation of origin? The Appellation of origin is actually the only certificate of origin that exists in Mexico to protect its wealth and tradition. This is the most special provision of the Geographical Indications, as described by the Treaty of Lisbon. The Appellation of origin is an industrial property right. It is a distinctive sign, which distinguishes certain products from those that are similar or of the same type.

There is a great difference when we refer to the cheese originating in the La Mancha region of Spain or when we refer to the Manchego cheese we buy in the supermarket. For a product to be entitled to receive the Appellation of Origin, its essence and manufacturing process should necessarily be linked to the characteristics of the geographical region that the Appellation covers, including human and environmental factors. The Appellation of Origin is the property of the State of Mexico and protects the characteristics, quality, and the origin of the product in Mexico and other countries around the world.

It protects from duplication or the sale of the product as a product of origin without being genuine. In Mexico we have 15 products with an Appellation of Origin: Tequila, Mezcal, Olinala (laquer work from Olinalá in the state of Guerrero), Talavera (ceramics), Bacanora (Sonora), Amber from Chiapas, Coffee from Veracruz, Sotol (Chihuahua, Coahuila y Durango), Coffee from Chiapas, Charanda (Michoacán), Mango Ataulfo from the Soconusco region (Chiapas), Vanilla from Papantla, Habanero Chile from the Peninsula of Yucatán, Rice from the State of Morelos and Cacao Grijalva.

The latter was announced on August 29, 2016. The Appellation of Origin is aimed at producers and distributors of the product. Having the AO, grants these parties the access rights to both national and International markets. It is also a protection from piracy and unfair competition. This is one of the added values and requirements for the product to enter the value chain and to be competitive in the exports and imports market by commercially exploiting the quality and the Appellation of Origin. This is in addition to the registered trademark, which is also a distinctive sign and an industrial property right. As you will note, dear reader, owing an industrial property right is a fundamental strategy for business planning and investment in Mexico and abroad.

In Mexico, we have 15 original products with an Appellation of Origin. France, to its credit, has 46 Appellations of Origin in cheeses and more than 470 Appellations of Origin in wines. Spain has Appellations of Origins in wines (70), liquors, spirits, (19) hams (8), meats (17), fish (5), pulses and vegetables (35), vinegar (3), olives, olive oil (29), honey (7), fruit (24), pastries (17) and cheeses (28) among other products.

Italy is a country with more consumer products with an Appellation of Origin covering more than 800 wines, cheeses, and agricultural products such as olive oil or olives, and vinegar among other products. Imagine if we had more products with Appellations of Origin! We could promote foreign trade in a more notable way because we would have access to more export markets, and we would strengthen our trade relations with a larger number of countries.

This would contribute to a more independent and flexible economy at an internal and external level. In Mexico, we are currently conducting reviews of the commercial situation related to the Mexican Appellations of Origin and promoting their issuance.

In addition, we are reviewing the laws and international trade agreements related to Appellations of Origin to analyze the possibility of including Geographic Indications to protect more of our original products. At the end of this article, I ask the question I raised at the beginning. Is it worth having an Appellation of Origin? I think it’s definitely worth it! What do you think?

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In 2018, WORLDCOB will hold this important event of invaluable interest to the business world on May 2 and 3 in Prague at the Boscolo Prague Hotel; on July 25 and 26 in Miami at the St. Regis Bal Harbor, and November 13 and 14 in Hong Kong at the Intercontinental Hong Kong hotel.

Prague

Prague is home to great wealth. In 1992, it was declared a UNESCO monument, and is one of the most visited and beautiful cities in the world. This is where you will find the Prague Astronomical Clock, the gothic style Charles Bridge, and the St. Nicholas church, the most beautiful baroque sanctuary of the city.

The capital of Czechoslovakia has a peculiar environment and a peculiar charm. It is a city of varying lifestyles, which can be romantic, ancient, modern, and cosmopolitan at the same time. Prague is used to hosting visitors from all around the world.

To learn more about the magnificent aspects of this city, click on this link: http://www.czechtourism.com/sp/a/prague/

Miami

This city has been rated as a global city of importance regarding finances, commerce, entertainment, and art. It will also be the stage for the next BIZZ AWARDS and offers various options for those who like the beach or shopping.

It is important to highlight that this city is home to Disneyland, one of the most important theme Parks in the world, where you can find a great variety of animated characters and innovative amusement rides.

In this city, you can enjoy the beaches and the most beautiful landscapes along a wide stretch of coastline bathed by the Atlantic Ocean. Another mandatory stop is the Coral Gables neighborhood, where you will find colonial and Mediterranean style mansions surrounded by extensive gardens.

To appreciate the beauty of marine life in all its glory, you can visit the Miami Seaquarium, an immense marine park that offers spectacular shows of dolphins, whales, and seals. You can also explore the tanks and aquariums with an exhibition of sharks, manatees, crocodiles, and the island of Penguins.

Another attractive option is the Bayside Marketplace, an outdoor shopping center where you will find more than 150 stores, bars, coffee shops, and restaurants including outdoor entertainment.

To learn more about the aspects of this amazing city, click on this link:

http://www.visitflorida.com/en-us/cities/miami.html

Hong Kong

This is the city that never sleeps. Thousands of visitors are fascinated with this exotic destination with its diverse destinations of leisure, culture, and marketplaces. These aspects are not indifferent to any visitor for which each detail of this city will appear new and exciting.  The magic that envelopes this city is the result of 150 years of colonial influence and 5.000 years of Chinese tradition that have made Hong Kong a unique city with a personality of its own.

One of the most interesting sites to visit is the Funicular Peak (Peak Tram) that offers a panoramic view of the area. An icon of this city is the Star Ferry that transports passengers between the island of Hong Kong and Kowloon; Another event not to be missed is the symphony of lights formed by 45 buildings scattered around the island of Hong Kong and Kowloon; the best place to watch the spectacle is at Tsim Sha Tsui, between the Avenue of Stars and the Hong Kong Cultural Center.

Find more information here: http://www.discoverhongkong.com/es/index.jsp

About the ceremony

The awards ceremonies, in addition to celebrating business excellence, also represent a great opportunity to share in business networking among the most leading Companies from different parts of the world.

This is why WORLDCOB invites all Companies around the world, whether small, medium, or large that may wish to participate in the selection process to apply by completing the Business Excellence Questionnaire” here: https://worldcob.formstack.com/forms/business_excellence_questionnaire

This questionnaire is based on the following components:

• Business Leadership
• Management Systems
• Quality of products and/or services
• Business Creativity and Innovation
• Corporate Social Responsibility
• Achievements and Recognition

We invite all interested parties to apply. Once your application has been assessed by the Committee, they will contact you to inform you of the results.

For more information, please access our website at: http: //thebizz2017.com/, or find us on Facebook as The BIZZ Awards.

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This event covered the importance of Corporate Social Responsibility in the business world. It also discussed ways that some companies incorporate CSR policies as an essential part of their competitive advantage.

Today, Companies have shown a greater interest in enriching their knowledge regarding good business practices, and at the same time benefit from socially responsible policies.

It is important to highlight that the event was held as followed: The first panel discussed Good CSR practices and the second covered Socially Responsible communication.

In the first panel, the participants were: The Vice-Chancellor of Postgraduate Research and Studies, Dr. Ygnacio Martínez; The General Director of Cine Americas, Roberto Quintero, and the Director of Quality and CSR of WORLDCOB, Eng. Daniel Javier.

In this part, the speakers demonstrated that the application of socially responsible policies can generate value for a Company, without the need to spend considerable sums of money or implement complex procedures.

In the second panel the speakers were: The Deputy Director of V Más Ideas, Miguel Hernández and the Director of Volátil, Jorge León. In this part, the role of the most important challenges regarding CSR communication and how to overcome them was discussed. In addition, action guidelines for Companies were provided.

On the other hand, the CSR Meetings were a great occasion to highlight the efforts of the Mexican Companies that obtained the WORLDCOB CSR 2011.3 certification after a rigorous verifications process. These Companies were able to demonstrate how they promote good labor relationships and maintain a firm responsibility to the society and the environment.

In general, it is important to note that the certifications help to generate trust. This is because it refers to a third party that endorses (based on a set standard and audit procedures) the company, ensuring that they keep their word.

The fact that a company obtains the WORLDCOB-CSR: 2011.3 certification indicates that said Company has successfully passed the WORLDCOB auditing process. In addition, it reveals to a reasonable degree that the Company is fulfilling the set of standards required.

On the other hand, on December 05, WORLDCOB organized the CSR Meetings in the city of Lima, Peru where prominent speakers were able to attend. The subjects covered how to successfully communicate CSR actions, and in the second, Successful CSR Experiences.

In the first panel, the participants were: Ernesto Pye, Vice-president of Pacific Latam; Anais Urbano, Commercial Director (Andean Regio). In this part of the event, the main challenges entailing CSR communications and how to overcome them were discussed. In addition, action guidelines for Companies were provided.

In the second panel, the speakers were Dra. Gladys Vanessa Zorrilla Garay, Executive Coordinator of the Ministry of Labor (Responsible Peru Program), the Eng. Daniel Javier, Director of Quality and CSR of WORLDCOB, and Norka Patricia Otero, Legal Advisor of Social Responsibility and Volunteerism of Caritas Peru.

The CSR Meeting was an occasion to highlight the efforts of the Peruvian Companies that obtained the WORLDCOB CSR 2011.3 certification after rigorous verification processes. These Companies were able to demonstrate how they promote good labor relationships and maintain a firm responsibility to the society and the environment.

 About WORLDCOB

WORLDCOB is an American Company with its headquarters in Houston. Its main mission is to promote business development at a global scale by recognizing and fostering business growth and business leadership in each country, using important tools and/or services provided to its members. WORLDCOB has more than 3,300 members in more than 120 countries worldwide.

WORLDCOB-CSR: 2011.3 Standard

This is an international standard developed by WORLDCOB, that sets the requirement an organization must fulfill to be recognized for sustaining CSR policies; It includes adherence to a culture of ethical values, maintaining a management system based on Corporate Social Responsibility, and a process of continuous improvement.

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The organizations that opted for this method were a total of 48, which were evaluated by a rigorous team of professionals on the following aspects: Business Leadership, Management Systems, Quality of products and/or services, Business Creativity and Innovation, Corporate Social Responsibility, Achievements and Recognition.

These Companies successfully exceeded this rigorous evaluation and were recognized for their “Business Excellence.”

If you wish to be part of this great confederation, we invite you to apply. Once your application has been assessed by the Committee, they will contact you to inform you of the results.

For more information, please access our website at: http: //thebizz2017.com/ or look for us on Facebook as The BIZZ Awards.

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Currently, it is the first club in Latin America with an international WorldCob-CSR certification. This recognition was granted in November 2016 in recognition of their ongoing work regarding Corporate Social Responsibility under three fundamental pillars:

Labor Relationships:

• Club El Nogal in an open and inclusive organization, aimed at improving the channels of communication and participation, by means of constructive spaces between leaders and,
• Conducts salary studies to ensure equity
• Through its Nogal Training School, human talent is empowered using technical programs, diplomas, and courses. This has allowed Club El Nogal to benefit from multiple promotions based on merit.

Environmental Responsibility:

• Within the framework of its environmental management policy, the Club implements strategies to properly manage waste, the rational use of water and energy resources. This includes flow restrictors, led lighting, and modernization of equipment, among others.
• In partnership with the District Secretariat of Environment (SDA) and the National Business Association of Colombia (ANDI) promotional programs are implemented like: ‘Batteries and the Environment’ (Pilas con el ambiente) and ‘Close the Cycle’ (Cierra el ciclo), to deliver waste products.
• Conducts awareness campaigns among partners, suppliers and employees, related to good practices in the use of natural resources, and advancing training techniques to responsibly manage chemical products, waste segregation, and simulations to correctly manage spills.

Community Relationships:

Supported by the National Police and the neighboring building administrators, the Club promotes citizen coexistence and teamwork, with a view to strengthening respect for public spaces to improve the quality of life in the sector.

Source:https://amchamcolombia.wordpress.com/2017/10/12/club-el-nogal-primer-club-en-latinoamerica-con-certificacion-internacional-en-rse/

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THE BIZZ is given out by the WORLD CONFEDERATION OF BUSINESSES (WORLDCOB), a leading international organization founded over 13 years ago and based out of Houston, Texas (USA). WORLDCOB seeks to promote the generation of new business opportunities, social responsibility, and business excellence among its members.

THE BIZZ is the most important business excellence award in the world. It’s given out to leading businesses from different regions that contribute to the daily growth of their local economy and the world economy. Also, this recognition monitors the pioneering companies and leading figures all over the world in terms of their achievements in the field of business activities and social responsibility.

Some of the enterprises that received the award were : Cerisier Holding, Oman UAE Exchange Center; Gulf Mining Materials; International Marble CO. LLC; Takaful Oman Insurance S.A.O.G; Al Ittihad Reinforcement Steel Fabrication Factory; SS International Engineering WLL; Haya Water; Ambulatory Healthcare Services; University of Business and Technology; Institution El Yakada.

In order to select BIZZWINNERS, WORLDCOB is supported by an evaluation committee, an autonomous body, formed by a group of professionals with different specializations in business. The assessment by the committee is based on six key criteria: the leadership of the business; the management systems in place; the quality of products and services; business creativity and innovation; corporate social responsibility; and the company’s achievements and awards.

In addition to the celebration, every award ceremony offers networking opportunities with other outstanding companies from around the world. This meeting allows them to share experiences and exchange ideas, while enjoying a luxurious evening in one of the world’s most elegant and impressive settings.

A WORLDCOB member can enjoy the services offered by the confederation like Member’s Zone which is a directory of WORLDCOB’s members, a highly effective tool for establishing commercial relations. Members also have access to an up-to-date database for different countries.

They can have a Trade Brokerage Consultancy in that WORLDCOB help them to search out goods and/ or services for their companies seeks to acquire worldwide; they can have a Corporate Image Consultancy in which members may request a free evaluation of the corporate image they project in the market; and also BIZZTRAINING a page that our member can access to business training on today’s latest issues, with recognized speakers from all over the world.

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