Then the full note:

WORLDCOB has been organizing CSR meetings for 5 years in various countries around the world. They are given as opportunities to continue learning about these topics. Due to the above, “Corresponsables” interviewed Daniel Javier, Director of Quality and CSR who pointed out some of the challenges that Latin America has in CSR.

For our readers, tell me a little about the certification work was done by WORLDCOB

As of the signing in 2008 of the PGNU, we committed ourselves to be a socially responsible company and also to promote CSR. Obviously, the next step was to consider how we could help the members of our Business Association to be socially responsible companies in the believe that this would bring benefits not only in image but also in economic terms.

For that, we began to incorporate CSR issues in our free business excellence workshops and began to organize CSR workshops in different countries with prominent panelists.

The next step was to develop a standard that at the service of our members, will help them in an accessible and easy way to be socially responsible and that is how the WORLDCOB-CSR standard was born: 2011.3 which has proved to be excellent especially for SMEs.

This standard is private and certifiable, which means that it has requirements and that an audit must verify compliance. In 2015 we worked with The British Standards Institution ensuring that it is edited according to the highest international standards.

Having certification means having acquired a public commitment to CSR, in that sense, how important is it for organizations to communicate their actions in this area, both externally and internally.

Precisely the first requirement of the standard is that there is, on the part of the company, an explicit commitment to CSR and that it be public. The success of CSR depends on communication.

If the inmate is not properly informed, it is impossible to successfully implement a system that manages it.

Adequate communication with stakeholders is essential for strategic planning. If the interest groups are not well communicated then the company will not be perceived as socially responsible and will not receive the benefits of being so.

Good personal actions are good that are anonymous, but companies are in a competitive framework, which sometimes is not even fair or loyal, so it is imperative that they communicate what they do well, so it will be a comparative advantage and they will receive the election and loyalty of clients and allies.

Since 2012 CSR meetings have been held, how has this field evolved in Latin America?

It’s showing that it was not a fad. CSR is a new way of seeing the relationship of the company with its environment. It is being proven that socially responsible companies are more profitable, have better control of risks and are sustainable over time, while the impact of their activities is positive and generates value for employees, the community and the environment.

What challenges in the field of CSR do you think Latin American companies have and why?

It is working well to promote the issue with companies, but it is not yet very present in the political agenda and there is a lot of lack of awareness among consumers.

Investors have clear benefits and are an important factor that motivates companies. But consumers, who are all of us, have to understand that in our decisions is the key to a better world.

If we demand that companies that are responsible corporate citizens, we must assume our share of responsibility as citizens.

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Regarding their revalidation or commitment to the WORLDCOB-CSR standards, which coincides with their 60-year anniversary celebration, Silvina Vazón, CSR manager and board of directors’ member, shares her impressions on the success of the business group, their certification, and what the team’s goals represent.

“When CSR is extended in the deepest sense of the word to manage a business, this implies good practices in and out of the organization. This same management principle is practiced on a day to day basis as the company works for the daily impacts of its own people and the community around them.  Having a transparent corporate governance organization that respects the values and principles—based on the respect of its Human Capital—is an essential part of the philosophy of life of this organization and their behavior. This implies driving a company to grow and strengthen their position within the market but always based on good practices, ethical conduct, and the firm determination to contribute to the sustainable development of society as a whole”.

CSR projects are undertaken by the company

CSR is part of the political strategy of our company that relies on the Board of Directors which is the governing body of our Cooperative Company. A CSR committee was founded and integrated by the coordinators of the different internal teams and inter-hierarchal groups made up of the Human Capital of various operating processes. The activities aimed towards internal processes is with the objective of improving the quality of our Human Capital. Therefore, this goal considers the prevention of sicknesses, healthcare, retirement plans, continuous training advantages, and caring for the internal environment among others.  Our work within the community involves a network linked to educational entities with projects and agreements that aim to strengthen inclusive practices. This relates to traffic education with programs oriented for both children and adult drivers, along with other civil society organizations with the goal to strengthen these institutions and support their sustainable projects.

Starting in 2016, our Board of Directors, and in particular our President, has promoted two fundamental axes, which are: Accessibility and Inclusion. We are constantly working with these established teams and the CSR committee to encourage internal and external projects to contribute to these two major issues within the community where we are located. For example, this year—in 2018—we have already started a cooperation agreement in our city signed by the RUS and the local municipal office to build accessible corners on the city’s main street.

What the WORLDCOB-CSR.2011.3 revalidation means to our company

Obtaining a revalidation implies a recognition of our Human Capital efforts, but also a reaffirmation and redoubling of our expressed commitments. During the time that has passed from our first certification to this current revalidation, we have enriched our measurements. We have also grown in our development of activities aimed towards the fulfillment of Principles and Values that have marked our steps from the start. The way we share our good practices by different means has also grown, and this includes our Sustainability Report that follows international standards seamlessly integrated by our Human Capital that was created specifically for this purpose.

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The Workshop aims to provide attendees with effective tools for communicating the objectives of their company through the “Elevator Pitch” technique, which establishes that every entrepreneur must be able to describe, promote and generate a contact for your organization in just 30 seconds.

The agenda of the workshop consisted of:

I.Introduction to elevator pitch concept and content.

II.The Components of a Great Elevator Pitch

III.Benefits. Examples and Exercises

IV.Time to create your elevator pitch.

V. Practice and improve elevator pitches in structured speed-meetings.

VI. Performing your Elevator Pitch.

VII. Your content depends on your GOALS & AUDIENCE!

VIII.The power of gratitude.

For the board of directors of WORLDCOB, it is a great commitment to nurturing our Elite Members with tools and knowledge that will allow them to grow within the business world and encourage integration and cooperation between companies.

In each THE BIZZ event that WORLDCOB organizes, this type of workshop is prepared, addressing different topics and tools related to business and personal development in relation to business management, public speaking, human talent, business innovations, among others.

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• WORLCOB’S ELITE MEMBERS
• WORLDCOB-CSR Certified Companies
• Media Partner

This is a powerful dissemination tool for our affiliate members and allows them to reach connections with other entrepreneurs in the world; In this edition, WORLCOB offers a directory with more than 300 companies in 4 continents, companies that have been highlighted for their business excellence, leadership and corporate social responsibility.

The distribution of this directory is free and is delivered to our active member base of more than 3,500 companies in more than 120 countries.

You can check the online version in the following link -> http://www.issuu.com/worldcob/docs/directory_2018

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In Spain, the Corresponsables foundation promotes CSR, focusing on Latin America and Latin-speaking countries. The organization’s awards program looks for the best candidates and recognizes those companies that demonstrate outstanding initiatives in Corporate Social Responsibility.

The awards are open to all types of organizations in any country. The foundation identifies the best initiatives and good Corporate Social Responsibility practices. This includes good practices in Corresponsables Communication which was established by the foundation in the seventh edition.

To participate in this exciting event, please complete the form at http://corresponsables.com/actualidad/participa-ix-premios-corresponsables . The deadline is until May 31, 2018.

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Socially responsible companies are proving in absolute terms that they are more cost-effective, resilient, and sustainable than traditionally managed companies. Therefore, we actively promote different projects and programs to promote a more positive interest in addressing socially responsible business policies.

We have a pre-assessment tool that allows us to analyze the situation of the company related to the certification process. Based on an interview and subsequent investigation, a report is prepared that identifies the strengths and opportunities for improvement, with comments and recommendations to the party in question.

Currently, and with the goal to massively promote CSR policies around the globe, WORLDCOB is offering this process free of charge on a virtual platform. This will allow us to further increase the scope of our objectives and to reach a larger number of companies around the world.

To request a free Pre-Evaluation, please fill in the following form: http://www.worldcob-csr.com/landing/index-google.html

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WORLDCOB by means of its WORLDCOB-CSR standard has created standards to certify socially responsible companies. For their part, Corresponsables has been working on developing information, broadcasting, and promoting CSR policies in Latin America, becoming one of the most important specialized media outlets within the Spanish speaking community.

In addition, Corresponsables, has been awarded with the WORLDCOB-CSR certification from WORLDCOB for their role in maintaining business practices in line with the environment while actively promoting CSR policies around the world as a tool to not only reduce the environmental impact and give back to the communities, but also as a business tool for market expansion and growth.  

Recently, both organizations have concluded agreements which will allow them to expand their communication tools and objectives to incentivize Corporate Social Responsibility in Latin America and around the world.

“For WORLDCOB, through our CSR WORLDCOB-CSR standard, Corporate Social Responsibility is of utmost importance and we are looking for companies around the world to maintain active CSR programs. In this regard, Corresponsables has been an excellent partner in the distribution of our strategies” – Jesus Moran (CEO WORLDCOB)

For the next few months, the joint effort of WORLDCOB and the distribution efforts of Corresponsables will be conducting a series of “Corporate Social Responsibility Meetings”, with the goal to gather a large number of companies and entrepreneurs from different Latin American countries, that are committed to the cause. These companies will become spokespersons for other organizations that similarly pursue the objectives of adjusting to international standards and procedures.

For the WORLDCOB family, this partnership represents an endorsement of the good actions we have been developing over the past few years, as each time more and more companies accept the commitment and the need to be responsible with the environment and causes of a social nature within their communities.

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The Anila Kalleshi Center offers services in Albania such as: esthetics, nutrition, cosmetology, reflexology, and weight control among other services related to health and beauty, thereby promoting, on a large scale, a healthy lifestyle view.

With this celebration, the Anila Kalleshi Center team took the opportunity to thank the public for the trust they have invested in the company during the past 20 years as they reviewed all of the achievements that with perseverance and dedication they have patiently reaped.

From WORLDCOB, we wish to offer our warmest congratulations to Anila Kalleshi, CEO, and their hardworking team for their 20^th anniversary.

Website: https://kalleshicenter.com/

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At this meeting, distinguished members of the international business community were present to discuss the benefits and services offered by WORLDCOB.

WORLDCOB is made up of a multi-disciplinary team of professionals of different nationalities with extensive experience in the field of consultancy and business consultancy. This organization is a driving force for business development as a pivotal element of the economy to guarantee sustainable development in all countries.

WORLDCOB’s headquarters is based in Houston and projected to open branches in all continents. To provide better services, an office was opened in Lima – Peru to better serve associate members. This is the second administrative office of WORLDCOB in Latin America.

The initial vision of WORLDCOB’s founders was to create an international business organization that brings together and recognizes business leaders in their respective fields. WORLDCOB’s hope is that day in and day out, these companies will boost the economic growth in their own countries and around the world becoming role models for others to follow.

During this important event, two great figures were present: Eng. Daniel Javier, Director of Quality and CSR of WORLDCOB, and Dr. Alberto Bajak, both recognized worldwide.

It should also be noted that on this occasion, distinguished entrepreneurs from the 3 borders were present. In addition, other entrepreneurs whose trajectory is sealed with excellence were present, as well as local and international authorities.

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The Director of Quality & CSR, Eng. Daniel Javier gave the recognition. The company received THE BIZZ AWARD

THE BIZZ is the most important business prize in the world. Its objective is to recognize and promote the development of companies worldwide. This is given to the most important companies of its country leaders and leaders in its sector, as it is the case of the Procrearte

In order to obtain this important recognition, the Evaluation Commitee qualifies the applicant companies through the “Business Excellence Questionnaire”, which evaluates: Business Leadership, Management System, Quality of Products and/or services, Business Creativity and Innovation, Corporate Social Responsibility, Achievements and Awards.

It is important to emphasize that this award is given every year in 3 gala ceremonies. However, there is the alternative of receiving the prize in a private ceremony, like Procrearte. In that case, the company can receive the visit of a representative in its facilities or visit the facilities of WORLDCOB in Houston, Texas, the United States.

Procrearte is again congratulated for its well-deserved recognition.

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