One way of being successful in any business is through invention, finding something that works for you and capitalizing on the market gaps or existing opportunities. Making soap can be full of fun, and if you are creative enough, you can turn it around into a thriving home based business. And the good thing about it is that it doesn’t have to cost you an arm and a leg to begin. Indeed this is one of the most hassle-free businesses, which you can even start from your kitchen. Here are some of the most important steps towards building a successful soap making business from home.
Specialize to satisfy your target Market
Before you start the hunt for raw material and putting in place other logistics, you need to think about your target market. If for instance you want to provide an inexpensive alternative to luxury or a classic gift sharing idea, you may want to plan in terms of using organic ingredients and cozy designs. The type of the market you choose will dictate your soap’s scent, color, oil base and other ingredients. Do you for instance intend to have a special design for children? In that case you may want to use natural ingredients to produce gentle soap specifically for babies. Ideally, you want to make soap that appeals to your target market.
Choose your Soap Making Process
The type of process you choose will among other things determine how much soap you can make within a certain period. You can decide to use hot process – melt and pour method or cold process, both of which require mixing lye with oils. Melt and pour method is the easiest process and requires less time to make your soap for it involves buying pre-manufactured soap in bulk, where you can later add your choice of scent, fragrance and other additives.
For cold process, you have to make your soap from the scratch and it can take you up to three weeks before your soap is ready for sale. The advantage is that you have full control of your soap making process. You should consider having reliable suppliers of oils, lye, organic ingredients, molds, colorants and fragrances.
Plan for Equipment
To set up a successful soap making business from home, you’ll need to have the right equipment. This will largely be informed by your choice of soap making process. The types of equipment you need to plan for include blenders, mixers, pots and a microwave.
Marketing Your Soap
Before you start selling your soap, it’s important to make sure that you have complied with your local government trade requirements such as licenses, insurance and so on. To sell your product online, you should also consider having your own website, a merchant’s account or even selling on other famous online stores such as eBay among others.
To test the market, you should start selling to the local shops and craft booths. You may also want to organize promotional drives such as setting up a hand washing stand at fairs, festivals, farmers’ markets and so on.
Make use of such opportunities to advertize your business to your potential customers. Unleash your brand through giving out catalogs bearing your logo, website and any other information about ordering your home made soap.